Gone are the days when we used to ask relatives living abroad to bring branded stuff not available in Pakistan....
retail therapy
Gone are the days when we used to ask relatives living abroad to bring branded stuff not available in Pakistan. In recent years, the online shopping trend has evolved rapidly but even with that, we often feel sceptical about the products on our wish list. This is due to the fact that we don’t have any guarantee if the product available online is original or not. Also, if we hover around the official websites of the international brands, we find that most of them don’t deliver in Pakistan or else it costs a fortune to buy an item and get it delivered at home.
But fret not, as a lot of international brands (and that too the fancy ones) are making their way to Pakistan! Globally renowned American apparel brand, Polo Ralph Lauren, recently opened its new store along with the official Armani store at the swanky Centaurus Mall Towers in the capital city, with a glamorous event hosted by Natasha Hussain and organised by Rezz Aly Shah.
Polo Ralph Lauren and Armani’s official retailer in Pakistan is the illustrious Sefam group, housing 12 local clothing brands known for their quality and panache. The group has been a pioneer in many aspects in the clothing retailing business over the last few decades, and bringing brands like Armani and Polo Ralph Lauren to Pakistan further cements its reputation as a premium fashion provider and an industry leader.
The Ralph Lauren store presently offers menswear only, however, the launch event was attended by men and women alike and the collection and the store, both were appreciated by the whole capital. The store offers the area’s residents and visitors more options to choose from while shopping for quality clothing.
On the other hand, the Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world, with over 5,700 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, cosmetics, fragrances, and home furnishings under a range of brand names: Giorgio Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. The brand’s unique aesthetic values extend beyond fashion in a dialogue with spatial environments, architecture, cinema, the arts and sport.
“I am thrilled that the brands have come to our city! They are my favourite brands, and it’s great to know that one can now buy the iconic Polo T-shirts right here in Islamabad from the official store. I think this store has a fantastic collection of shirts, pants, T-shirts, shorts, shoes and even pyjamas and accessories such as ties, bags and cufflinks - it’s definitely the go-to store for any man,” said one enthusiastic shopper who attended the launch event.
So, if you’ve been looking for a one-of-a-kind luxury shopping experience in Islamabad, then look no further! The store is here to offer a range of these amazing designer brands for both men and women. Happy shopping!
- Mubashir Ahmed
