As we inch closer to the fall and winter season, many hit the markets to prep up for the upcoming wedding functions.....
weddings
As we inch closer to the fall and winter season, many hit the markets to prep up for the upcoming wedding functions. In Pakistan, winter weddings are quite popular as it is the perfect ambiance and time for some calm, cosy, and casual details that you and your guests will enjoy together. But regardless of the time and place, desi weddings are a grand affair and preparing for them can be really stressful. So, at a time like this, it would really help to have a one-stop solution for everything they need and that too with some interesting offers.
Recently, the second edition of one of the biggest wedding shows, ‘Pakistan Wedding Show’, concluded at the Lahore Expo Centre. It was a two-day extravaganza that saw throngs of visitors who poured in to shop all their wedding needs under one roof. More than 70 exhibitors exhibited their products, and prizes were given to numerous lucky winners from draws and competitions. The milestone event had industry pioneers exhibiting such as HSY, Ali Xeeshan, SFK Bridals, Zarmisha Dar, Hanif Jewellers, Ayra Events, Interwood, Habitt, Republic Menswear, ECS, just to name a few. Some of the deals by exhibitors included a complete bridal look by Toni & Guy in a reasonable pacakage, 14 per cent off on all display products and order booking by Interwood, 20 per cent off on your wedding photoshoot by HS Studio by Bilal Saeed and 10 per cent off on photography and event coverage by Xpressions and many other exciting offers.
Speaking on the initiative, supermodel Mehreen Syed, spokesperson for Pakistan Wedding Show, said, “I am thrilled to be representing this iconic platform. Weddings are a massive affair in Pakistan and a wedding expo such as Pakistan Wedding Show, which meets every need of a bride or wedding party available under one roof, is the ultimate solution that for every bride to be able to turn their dream wedding into a reality.”
The expo was inaugurated by Mr. Rizwan U. Khan, GM Coca-Cola Pakistan and Afghanistan Region. This extravaganza brought together both shoppers and providers of wedding services to offer a convenient and accessible one-stop shop solution for all brides-to-be, their families and wedding parties. It was the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. Also, it gave shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go.
In addition to shopping, visitors also had a chance to meet the star cast of the upcoming movie ‘Load Wedding’ - Fahad Mustafa and Mehwish Hayat - who made an appearance at the event in the evening. Pakistan Wedding Show is also the official partner for ‘Load Wedding’, which released this Eid-ul-Azha nationwide.
Also speaking on this initiative as its patron, Kamran Lashari, Director General of Walled City Lahore Authority, Chairman of Gymkhana Club, said, “Pakistan Wedding Show brings the city of culture a chance to interact with representatives of the fashion and bridal industry. It gives me immense pleasure to introduce an association that plans to create strategic partnerships and take our industry forward.”
Following the Lahore edition, it went to Sialkot on 19th August and now is scheduled to go to Islamabad (1st and 2nd September) and Faisalabad (9th September).
- Adeela Akmal
