Middle Eastern dishes are full of flavours, thanks to the array of herbs and spices you find in every dish....
food
Middle Eastern dishes are full of flavours, thanks to the array of herbs and spices you find in every dish. While techniques are relatively simple for Middle Eastern recipes, the ingredients lists tend to be long. Spicing for the dishes are precise, presentation is likewise, but they never lose sight of the generosity of the cuisine. However, there is something unique about Middle Eastern food because it comes with a story. This is a very popular cuisine these days because of its healthy properties - one such example is hummus.
There are many restaurants popping up in the city that offer a variety of flame-charred chunks of grilled meat with specially prepared rice - including mandi, chullu kebabs to name a few - but it doesn’t do justice to the wide variety that this cuisine has. If you are craving for some authentic ethnic cuisine, then you are in luck as Paramount Fine Foods has recently inaugurated their new branch in Karachi.
Being the pioneers in introducing fresh and healthy flavours of the Middle Eastern cuisine in Pakistan, Paramount opened its doors in November 2016 with its first restaurant on Khayaban-e-Shamsheer. After seeing great success it expanded its Middle Eastern flavours to LuckyOne Mall in 2017. Recently, the franchise team celebrated the grand opening of their new restaurant at Sindhi Muslim Society. The restaurant offers authentic flavours and recipes which have been passed down for generations and include sweet and savoury treats such as Kebabs, Shawarma, Falafel, Manakeesh to Baklawa and Kinafe. The interior is done keeping the ethnic concept in mind. The ambiance in warm tones has a welcoming feel to it.
“Paramount Fine Foods has been a success and we would like to share its success with food enthusiasts and welcome investors to be a part of this journey. Pakistan has a dearth of good Middle Eastern restaurants and Paramount Fine Foods is filling the gap,” said Saad Saleem, CEO of the franchise who was present at the occasion. The franchise has also ventured into providing additional services such as catering, lunch deals and delivery services to bring fresh and quality food to their customers.
It is interesting to note that the world renowned food chain is originally from Canada and is the fastest growing authentic Middle Eastern cuisine franchise that has restaurants around the globe including Mississauga, Ontario, Canada, USA and Lebanon. It will also be opening its doors in UK soon.
-You! Desk