Ah, the love for fashion just makes us go gaga on luxury brands that offer the trendiest of stuff. Be it clothes, cosmetics, bags, shoes, you name it and we need to get our hands on it.
shopping
Ah, the love for fashion just makes us go gaga on luxury brands that offer the trendiest of stuff. Be it clothes, cosmetics, bags, shoes, you name it and we need to get our hands on it. Of course, there is no harm in flaunting stylish products but the effort and energy that goes into roaming about the markets and malls is nothing more than a feat. But now life has become easier with online shopping. More and more women are becoming obsessed with making online purchases, as it is easy, accessible and the best part is that the product you purchase online will be delivered to you in no time.
When it comes to brands like Gucci, Zara, Huda Beauty, Kylie Cosmetics etc. many a time shop owners sell fake stuff and charge way more than the original cost. So, wouldn't it be better if you get that gorgeous bag or the makeup kit that you have been eyeing for a long time right at your doorstep? Gone are the days when we used to wait for some relative to get branded products from abroad. But now brands are just a click away. Wondering why we are talking about brands and e-shopping? Well, recently, Dubai-based e-commerce site, Fashsouq held a launch party in Karachi. The online start-up sells luxury brands based in the UAE as well as across Europe on their website.
One can find brands like Alexander McQueen, Gucci, Valentino, as well as popular high street brands such as Zara, Massimo Dutti and H&M. This is not all! The e-store also offers a range of beauty brands including Huda Beauty, Anastasia Beverly Hills, YSL, Benefit, Kylie Cosmetics and Beautyblender. Sounds amazing right?
While using Dubai's central location as its hub, the retail site focuses on delivering its wide range of clothing, accessories and beauty products to the surrounding Middle East region as well as Pakistan. UAE-based Pakistani, Ali Ahmed is the founder and CEO of the website. According to him, the site is a solution to the retail limitations of the region. “Practically hordes of shoppers travel from other countries in the Middle East and from India and Pakistan to Dubai with the sole purpose of shopping. With this multi-brand e-store, I am hoping to bring Dubai to them," apprised Ahmed.
Coming back to the launch! It was a star-studded affair where celebs like Maheen Khan, Sunita Marshall, Nadia Hussain, Fauzia Aman, Ahsan Khan, Tooba Siddiqui, Maria Wasti were in attendance. The event featured a makeover station for guests to try out make-up brands that the site offers including products from Huda and Fenty Beauty. The brand displayed clothing from a mix of high street and high end labels such as Alexander McQueen, Zara and Mango. Moreover, accessories like shoes and bags from brands including Sophia Webster, Stella McCartney etc. were on display. Also at the launch, the brand introduced its iOS and android app as well as its Loyalty Programme.
What more do you want? The e-store has all the famous brands onboard so you won't have to look anywhere. What are you waiting for gals? Log on to www.fashsouq.com and shop till you drop. Happy Shopping!
- M.Shirazi
