Globalization is not a new concept today. Many countries have been collaborating to share a socio economic bond for a sustained economic growth.
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Globalization is not a new concept today. Many countries have been collaborating to share a socio economic bond for a sustained economic growth. Greater economic openness, foreign direct investment, and transfer of technologies offer potential opportunities for economic growth. In Pakistan also, many initiatives have been taken in order to promote new businesses and to compete with the fast paced world.
Pakistan started the tradition of holding the Expo Pakistan back in 2005 with a view to bring buyers in addition to helping exporters to display their products abroad. The Ministry of Commerce and Textile of Pakistan continue with their resolve and commitment to reiterate to organize the show. As a result, the Expo Pakistan has now become a flagship trade event of the country, and is now part of trade calendar of the world.
In the continuation of promoting globalization in Pakistan, the Ministry of Commerce and TDAP organized 'Emerging Pakistan' - a precursor to the 10th edition of Expo Pakistan 2017. In this regard, a press conference was also organized before the event in a bid to inform the media about the aims and objectives of 'Emerging Pakistan' - a progressive initiative to build a positive image of the country and promote its culture internally and globally.
The event that was held from 9th to 12th of November, 2017, at the Karachi Expo Centre, was one of its kind as it brought in over 900 buyers from 85 different countries.
The inaugural ceremony was launched at the historic Mohatta Palace in Karachi by the Honorable Prime Minister of Pakistan Mr. Shahid Khaqan Abbasi on 9th November.
Speaking at the launch event, the Prime Minister said, "It is a moment of immense pride for me to announce Emerging Pakistan. A timely initiative to position Pakistan at its rightful place amongst the comity of Nations. Pakistan is a land of vast potential and countless opportunities, of breathtaking landscapes and hospitable people, of rich traditions and unmatched resilience. We are heading out of our challenges stronger and heading towards a bright future. Very soon we shall be the region's corridor for trade and energy and progress and prosperity."
The 'Emerging Pakistan' launch event consisted of an infomercial screening; highlighting Industry, tourism and culture along with picturesque landscapes and landmarks of Pakistan. This was followed by fashion presentations by two leading names of Pakistan's fashion industry; Nomi Ansari and Faiza Samee, musical performances by the iconic musicians and now former producers of Coke Studio, Strings and Coke Studio sensation Momina Mustehsan. The jewellery for the fashion presentation showcased was by Sherezad Jewellery. The official hair and makeup partner for the show was Nabila - N-Pro. The event was designed and produced by Mustang Productions.
In attendance at the event along with the Honorable Prime Minister of Pakistan Mr. Shahid Khaqan Abbasi were Federal Minister for Commerce and Textile Mr. Muhammad Pervaiz Malik, Defence Minsiter Mr. Khurram Dastagir, Chief Minister of Sindh Mr. Syed Murad Ali Shah, Governor of Sindh Mr. Muhammad Zubair, Governor State Bank Mr. Tariq Bajwa and Secretary, Ministry of Commerce, Mr. Mohammad Younus Dagha, other cabinet ministers and dignitaries from over 70 countries.
In its efforts to promote the progressive side of Pakistan to a wider audience, 'Emerging Pakistan' further aims to extend its reach globally by taking the platform to different countries in the near future.
-You! desk
