For women, confidence comes from within. It's not just about the clothes they wear, the brands they carry and the makeup they apply.
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For women, confidence comes from within. It's not just about the clothes they wear, the brands they carry and the makeup they apply. Confidence also comes from things that cannot be seen such as undergarments, and only women can understand their importance. We all wear them, so no harm in talking about them, right? Did you know, that ‘lingerie’ is a French word which derives its origin from ‘linge’, which means ‘linen’? The concept of lingerie was developed during the late nineteenth century, which has now become a beautiful expression of women's femininity and enduring fascination.
There was a time when lingerie shopping was a hush hush affair. Foreign brands were hard to find (with the exception of Triumph) and there were no proper stores where one could check the fittings. But slowly, we have broken out of this bubble and brands like Amante, Debenhams and Marks & Victoria have opened up their outlets in Pakistan as well. And the good news is that another international brand ‘Women’secret’ has recently launched at Dolmen Mall, Clifton, Karachi.
For those who don't know, Women'secret has been designing lingerie, accessories, intimates, sleepwear and swimwear for more than 20 years and has over 700 stores in 70 countries. The brand aims to make women feel pretty, comfortable and sexy everyday with the wide range of trendy and modern products that they offer.
Moreover, the store is perfect for all women shoppers as there are different ranges of intimates and sleepwear on display. Also, the trained sales assistants help you to find the correct size and also advice on what style would fit you perfectly.
Now coming back to the opening of the store! It was as big as any other launch event with the presence of members of the press and many celebrities including Anoushey Ashraf, Zoe Viccaji, Zhalay Sarhadi, Sarwat Gilani, Rubab, Areeba Habib among others. After the ribbon cutting ceremony, Zoe Viccaji performed live and enthralled the audience with her beautiful voice.
The brand claims to be specialists in the female world - a label created for and by women. If you are looking for sexy, light and soft lingerie and sleepwear, rush to the stores now and grab your favourite pieces. Happy shopping!
