Online shopping is all the rage these days. This week You! takes a look at an online brand that provides beautiful and trendy outfits...
wardrobe
Online shopping is all the rage these days. This week You! takes a look at an online brand that provides beautiful and trendy outfits...
In the words of Carrie Bradshaw, “We like to keep our money where we can see it - hanging in our wardrobes.” ‘Tis true! These days women have become obsessed with buying clothes - the more, the merrier. And with fashion reaching the online stores, online shopping is gaining popularity especially among women. We can make an online purchase anytime, anywhere. Now you don’t have to run around the malls and markets to find the perfect dress, shoes, accessories etc. All you have to do is click on the item you want and it will be delivered to you at your doorstep and that too without wasting a lot of time and energy. Taking online fashion to a completely different level, ‘Lulusar’, provides quality fashion and good aesthetics at an affordable price. The brand is just a few months old and offers designs with intricate detail to create the perfect wardrobe for modern, independent women.
It is easy to get swayed by the name of the brand, which has been named after a picturesque lake up north. ‘Lulusar’ is solely Asfer Hassan’s brainchild who has a background in outsourcing and believes in the shift of retail paradigm towards digital marketing. “I strongly believe in providing ease and convenience to the customer who would be more than eager to shop from within the comfort of home,” says Hassan who is well aware of the global trends including on line shopping.
The brand aims to achieve an ideal environment for the shopper where every product is just a click away. According to Minal Akram, the brand’s marketing lead, “We are striving to make our portal trusted and take pride in our customer services, accessibility and packaging. We offer a truly global collection infused with modern day elegance with a robust online presence and look forward to hit the right target market. There was a huge gap in the market that we felt was enough to bring this label in.”
egarding the type of clothing that different brands are offering these days, Minal states, “The market is flooded with busy prints over flowing with birds and jungle motifs, which is taking its toll on the consumer. We are sick of the generic kurta and brands like Mantra and Mango sell overpriced stuff that not many can afford. Hence, Lulusar is perfect for young professionals and women who want to look different and feel great.”
The brand offers a range of clothing that is a crossover of eastern and western wear customized for Pakistani fittings which means that it has a length that covers the hips as opposed to a lot of cropped tops available in market and without being too clingy. The best part is that a trendier look can be achieved by simply mixing and matching the separates in various styles to suit any occasion.
“We have worked for a year and a half before finalizing the collection and experimented with a lot of fabrics. Each piece captures the instant appeal element and softness of femininity with aplomb. It is about casual day wear, smartly stitched pret tops, jumpsuits, bell bottoms, various styles of pants including tapered, wide legged, boot cut, ajaars and lounge wear,” informs Minal.
The tops come with countless options - halter necks, ruffled sleeves, flowy peplums - that spin a quirky look. “We have a blend of fabrics and textures for breathable factor in the hot summers. Our yoga pants are made of spandex, nylon and cotton for extra comfort whereas the billowy tops and culottes work well on plus sized women,” adds Minal.
The range of jumpsuits or palazzos work well for a luncheon which can be transformed into evening/formal attire by adding statement accessories or a dramatic jewellery piece.
The colour palette is kept minimal hovering around pastels and monochromes to sport favoured accessories. The label surely counts on its mantra on offering ‘less is more’ to its clients. Hassan often travels to the far end of the country to be inspired by the silent beauty of the lake Lulusar. One can easily identify nature as inspiration in a very soft minimal look - you won’t find any overpowering colour or embellishment. The brand certainly offers an innovative, effortless, modern fashion for women of any age.
What are you waiting for? Log on to https://www.lulusar.com/ and shop till you drop!
