Countries with increased women’s participation and leadership in social and economic space tend to be more inclusive, responsive, egalitarian and practical.
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Countries with increased women’s participation and leadership in social and economic space tend to be more inclusive, responsive, egalitarian and practical. When women meaningfully participate in different life processes like these, they can help expand the scope of nurturing a society and improving the prospects for durable livelihood. Despite representing half the global population, women comprise less than 20 per cent when it comes to giving them prominence and equal share in the development of society.
Every year, one witnesses a number of initiatives take centre stage to make a difference in the lives of women and recognize their efforts. And one such initiative is the Pond’s Miracle Journey (PMJ) that recently celebrated their 3rd gala at the grand Mohatta Palace in Karachi. The 100 women being feted in 2016 were joined by the 220 from the first two years and together they formed a powerful group of high achieving professionals.
The initiative proposes that a ‘Miracle Woman’ is defined as one who is not only managing a professional career but also bringing up her family, running her home and meeting all of the many social obligations that make demands on her time. She is an expert in the fine art of the work-life balance, and she does all this with seamless ease and elegance.
Since 2014, they have been bringing to the forefront 100 women each year in order to celebrate their miraculous journeys in both their personal and professional lives. The movement started by introducing the 10 ‘Miracle Mentors’ who were given a task to select 10 other high achieving women who would be their ‘Miracle Women’. Each year since then, 10 new mentors have selected 100 women each and by 2016 the 330 strong PMJ women stand proudly together now.
At the event, Shazia Syed, Chairperson Unilever Pakistan Limited said, “I urge all women to join hands and encourage, empower and support each other to help materialise their dreams and ambitions into reality in order to enable them to succeed and create their destinies. Pond’s Miracle Women are the beacons of light of a movement that shines across the country.”
The 10 mentors who selected the 100 women this year were Aatiqa Lateef, Dr Fehmida Arif, Naheed Mashooqullah, Naila Alladin, Naz Khan, Ronak Lakhani, Safinaz Muneer, Samina Ibrahim, Sana Hashwani and Zeba Bakhtiar. Throughout 2016 the mentors identified and selected the 100 women.
The event was hosted by writer-director, Sarmad Khoosat while artists Nimra Bucha, Samina Peerzada, Zeba Bakhtiar and NAPA performers contributed to Sarmad’s powerful story of a woman who struggles through many phases of life. The final performance at the grand evening was by musical band ‘Noori’ who delighted the crowd with their ever green tracks ‘Manwa Re’ and the soulful ‘Parachana Dey’.
All in all, the event proved to be a success.
