She’s got the look

beauty

Just can’t resist buying different beauty products?

The good news is that now we have our own cosmetics brand. This week You! talks to Atiqa Odho regarding her cosmetic range...

One needs cosmetics to enhance one’s features and generally look good. It doesn’t need to be too much makeup, but cosmetics are definitely a necessity for women whether it is just a bit of gloss or a lipstick and mascara. A woman appears most beautiful when she is confident in her own skin and uses cosmetics as an enhancement or expression of her own style.

The good news is that now we have our own cosmetics brand. This week You! talks to Atiqa Odho regarding her cosmetic range and what makes it stand out among other contemporary makeup brands.

You! Being a successful actor, what made you venture in the field of cosmetics?

Atiqa Odho: What many people don’t know is that I started off my career in the late ‘80s as a qualified stylist and makeup artist and later on I ventured into serials and TV shows.

You! When did you exactly launch your label?

A.O: In the year 2004.

You! What is the latest in makeup this season?

A.O: I don’t really follow colour trends personally. However, the current season belongs to glittery eyes and light lips. While for perfect eyes, you can go for winged graphic eyeliners.

You! As wedding season is going on, what new cosmetics are you introducing to your collection?

A.O: This winter we are launching 10 new beautiful colours of lipsticks for our loyal customers to enjoy. This shall take our lipstick range up to 60 gorgeous colours to suit every occasion and mood. 

You! What is your range of products? Does it include only cosmetics or it also includes skin care lotions/creams etc?

A.O: We are primarily a makeup brand but have recently launched our Manicure Pedicure kit line and are planning to venture into an accessories line as well. 

You! Do you emphasis on using foundation? If so why?

A.O: Foundation is a good product to cover blemishes and a great way to protect the skin from sun burn. So yes, it is quite important even if you have clear skin.

You! Have you introduced any thick foundation specifically used for bridal makeup?

A.O: We shall be launching our foundation line early next year and are going to focus on a range that suits Asian skin tone that gives good coverage without being oily or thick. You know the weather in Pakistan requires light foundations that do not clog up our pores.

You! What beauty regimen should women adopt to take care of their skin in this weather?

A.O: The main thing is cleansing. You need to keep your skin clean and fresh at all times. Good habits such as healthy food and lots of sleep along with the use of quality cosmetics help a lot. 

You!  Your own makeup bag consists of?

A.O: My handbag consists of Atiqa Odho cosmetics that include a lipstick, 30 SPF Face Powder, Blush-on and Mini Makeup Brush Kit. Also I always have a perfume in my bag. My favourite perfume these days is Portofino by Dior.

You! What are your favourite cosmetic brands?

A.O: I used to use a lot of Make Up Forever and Ester Lauder before I launched my own brand. Now I only use my own brand cosmetics as have formulated them for our needs and trust the quality of formula and ingredients. 

You! What do you think are the makeup mistakes do women often make when trying to go sultry and what can they do to avoid these mistakes?

A.O: One of the biggest mistakes women make is to use a base or foundation lighter than their actual skin tone. This looks artificial and goes chalky on darker skin. Knowing how to blend any product is the key as that is the main thing to know when using products for good end results. 

You! Is your product an expensive one? Does it fit the international standards?

A.O: My cosmetics line is ISO certified and manufactured by world class facilities but the pricing is kept reasonable as I had a dream to reach ladies all over with a good quality product at affordable prices. The brand is sticking to its promise made to consumers many years ago.

You! Are your beauty products available easily on super/cosmetic stores throughout Pakistan?

A.O: Our brand is available all over Pakistan at high end stores only and we are also available online with key vendors. Not only that we have our own e-store www.odhocosmetics.com where women can easily buy their favourite products.

You! Do you export your cosmetics also?

A.O: Many customers are buying our products from overseas and we do plan to expand to other markets. 

You! What’s your most popular product among women?

A.O: Our lipsticks are very popular. Also our face powders and blush-ons sell very well. Different cities have different products that move well. Our shimmers and pressed eye shadows do well online. 

You! What are your future plans?

A.O: I love my work and constantly look for new challenges. I always have a lot of plans in both the beauty and entertainment business. But right now I am working on our brand expansion and also a lot of media related projects.