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Festive prints

By M. Shirazi
28 June, 2016

Eid is just a few days away and many brands have launched their beautiful Eid collections. If you still haven’t picked out your Eid outfit, well you are in luck, as this week You! takes a look at four fancy collections perfect for Eid...

wardrobe

Eid is just a few days away and many brands have launched their beautiful Eid collections. If you still haven’t picked out your Eid outfit, well you are in luck, as this week You! takes a look at four fancy collections perfect for Eid...

Pretty ensemblesFestive prints

For girls who want to look pretty yet chic, this is the Eid collection you should go for. We are talking about one of the leading fashion and retail brands, ‘Firdous Textiles’ that has recently unveiled its Eid collection in Karachi.

This year’s Eid collection represents style and quality, which has been the brand’s ideology since decades. Keeping its tradition alive, the latest collection is all about effortless style, elegance and a true epitome of femininity. The beautiful ensembles stand out due to its unique silhouettes and vibrant colour palette. They have also included soft hues keeping in mind the hot weather.

Focusing on the latest market trends, the designers have experimented with new shades and comfortable fabrics.

The Eid collection was launched in an event organised by Tehmina Khaled of Take II. Many celebs, media personalities and fashionistas were present at the occasion including Bushra Ansari, Sadaf Kanwal, Aiza Khan, Hira Mani, Sumbal Iqbal and many more. At the event all the celebrities were dressed up in stunning festive lawn outfits by the brand.

With an interesting fusion of vibrant hues with intricate embroidery the outfits are sure to be a staple in everyone’s wardrobe this festive season.

Intricate designsFestive prints

Another brand to have launched interesting Eid designs is by Lala textiles. The collection titled ‘Dahlia’ offers lawn, cambric, chiffon and jacquard pieces that have been beautified using intricate hand painted borders, embroidery patches and organza embroidered borders. The colour palette includes bright hues like orange, blues, corals and also some earthy tones have been included as Eid will be falling in summer.Festive prints

Over the years the brand has evolved and comes out with their summer; midsummer and winter fabric ranges. Today, with their decades of experience, Lala continues to provide quality material through custom prints throughout the year that are available at their flagship store in Karachi as well as leading stockists across Pakistan.

On the introduction of the Pervez Lala said, “We want to give our customers the freedom to unleash their inner stylists and to think out of the box to design their outfits. Putting together the brand’s fabric and ornamentation themselves will create infinite possibilities for the customers to make their personal style statements.”

Girls, grab your wallets and head out to the outlets now and shop till you drop! And don’t forget to flaunt in style this Eid.

Sleek silhouettes

The next brand that has also come out with their Eid collection is none other than the most adored brand in town. Wondering which brand we are talking about? Well, it is the hot selling ‘Sapphire’, of course. Not only the Eid collection is amazing, but the brand has shot the Lawn Eid Edition in the Namibian Desert of South Africa. The azure blue sky, deep orange sand and charred trees provided an unrivalled backdrop to the collection.

Festive prints

The Eid collection comes in 20 designs each available in two colour-ways including two piece, three piece and four piece suits. This collection is a continuation of shorter sleeker silhouettes with fashion forward additions such as wrap around kimonos, front open tied around the waist gilets, button down oversized shirts, batwing sleeves, pants with vertical sheer lines at the hem and the side seams accented with tassels and beads. The collection also includes signature sheer lace embroideries experimented with larger panels of sheer fabric at the hems of the capris, boot cuts and culottes with the purpose to make lawn pants look fun and edgy!

Speaking about the collection, Khadijah Shah of the brand said, “I have always encouraged my team and pushed myself to go beyond the boundaries of creativity and innovation, hence we set forth towards the extraordinary to pave way for new experiences and to move away from which is ubiquitous. Our perpetual quest for the undiscovered landed us in Namibia, Africa. It was, all in all an amazing journey undertaken with a formidable team of creative individuals.”

So, what are you waiting for? Go ahead and check out their collection, you will definitely end up falling in love with one print or another.