close
You

Drop-dead gorgeous

By You Desk
26 November, 2024

The brand embodies the essence of the well-travelled soul, weaving together design elements that capture the vibrancy of some of the world’s most beautiful destinations....

Drop-dead gorgeous

collection

Internationally acclaimed fashion design house Sania Maskatiya unveils their newest venture, TIYA, a global resort wear brand, with the launch of its debut collection, Drop 1. The brand embodies the essence of the well-travelled soul, weaving together design elements that capture the vibrancy of some of the world’s most beautiful destinations.

From the Seven Hills of Istanbul to the picturesque Canals of Venice, Creative Director Sania Maskatiya has drawn from everyday moments and serendipitous discoveries to craft a series of collections - each telling a distinct story of wanderlust, adventure, and beauty found in the unexpected - in the form of exquisite textures and vibrant designs.

Set to cater to dynamic audiences worldwide, TIYA brings together bold designs with premium fabrics, rooted in craftsmanship for their debut collection, Drop 1, which epitomises effortless luxury. Available for worldwide shipping and exclusively on platforms like Ounass, the brand introduces a fashion experience that blends elegance, ease, and adventure.

Drop-dead gorgeous

“As we commemorate 15 years of fashion this year, we are excited to launch our international brand TIYA,” said Creative Director Sania Maskatiya. “After the overwhelming response to our designs in Dubai and our presence on platforms like Gigi Concept Store and Ounass, we saw a clear demand for year-round resort wear. This brand is for the woman who wants to look and feel her best, no matter where her adventures take her.”

The collection features flowing kaftans, chic co-ord sets, and relaxed silhouettes, designed for ease and escapism. Crafted from the finest cotton, linen, crepe, and pure silk, each piece evokes a sense of serenity and refined vacation vibes. Drawing inspiration from ancient motifs, lush rainforests, and vibrant tropical symbols, the collection is a harmonious blend of adventure and tranquility. This thoughtfully curated line is available on lovetiya.com and @lovetiya.official on Instagram.

- You! desk