WEAVING THE WAY TO SUSTAINABILITY

fashion

In fashion, sustainability is becoming as crucial as style itself. Designers worldwide are increasingly finding ways to incorporate eco-friendly practices into their creations, merging creativity with a responsibility to the planet. This blend of innovation and responsibility was especially evident at the recently held TEXPO 2024 fashion show, held in Karachi. Over two days, designers from Pakistan and beyond came together to showcase collections that redefine what it means to create consciously. Under the theme ‘Weaving the Way to Sustainability’ the event spotlighted creatives who are using their talent to not only dazzle but also inspire change. With a lineup of over 20 celebrated designers, the show aimed to foster dialogue around responsible fashion while supporting Pakistan’s textile exports on a global stage.

With collections that tell unique stories and designs that echo the essence of culture, creativity, and conscious living, each ensemble brought sustainability to the runway in a way that’s bold, fresh, and undeniably inspiring. Here’s a look at some of the top designers adding a playful twist to their stunning collections…

Hassan Riaz presented a collection inspired by the chessboard, a metaphor for feminine strength and resilience. With structured silhouettes and intricate detailing, he conveyed the essence of women navigating life’s complexities with grace and elegance.

Wardha Saleem envisioned ‘Starlit’ as an ode to night-time glamour transformed into wearable elegance. Her bold and refined collection sparkled with sophisticated embroidery, perfect for women who embody grace and power.

HSY’s ‘Trousseau’ made its mark by blending tradition with modern design, incorporating floral motifs and vibrant spring hues. Cross-stitch embroidery in sleek shapes defined the collection, offering a youthful elegance for the contemporary woman who loves to stand out.

Shamaeel Ansari’s collection, ‘Ms. International,’ encapsulated an elegance honed through global experience. By layering textiles with a distinct flair, her work narrated a story of Pakistani roots flourishing abroad, merging cultural richness with an international touch.

Yuna Hattori reimagined the traditional Japanese kimono in her collection, ‘Kanane Kimono,’ which paid tribute to Japan’s elegance and craftsmanship. Each piece served as an homage to the rich heritage preserved through generations.

Sanam Chaudhri’s ‘NYX’ took inspiration from the night’s mysterious allure, crafting garments for ambitious women. Her fusion of bold jackets with delicate dresses echoed the spirit of those who command the night with unapologetic confidence.

In ‘Darker Shades of Hunza,’ Fahad Hussayn drew inspiration from highland beauty, integrating embroidery and map motifs that symbolised the essence of Hunza. His collection melded traditional aesthetics with contemporary street style, celebrating nature’s raw beauty and Pakistani pride while delivering an elegant look.

The Pink Tree Company’s ‘Craft Clustered’ spotlighted Pakistan’s artisanal heritage, promoting sustainability alongside centuries-old craftsmanship. The collection paid homage to tradition while paving the way for a forward-thinking approach to fashion.

Huma Adnan’s ‘Carnivale’ channelled the festive spirit with jewel-toned fabrics and brocade patterns. Her playful designs reflected the indulgence of bygone celebrations, balancing whimsy with precise tailoring.

Zainab Chottani brought a fresh perspective to Kantha craft with her collection, modernising traditional stitching into art. Using vibrant colours and fusion silhouettes, she highlighted her commitment to heritage, while the Tree of Life motif added symbolic depth, blending festivity with timeless appeal.

CREDITS Text: Wallia Khairi l Director: Hassan Riaz Gogi l

Coordination: Mujtaba Javaid l Photography: Ahsan Qureshy