Fashion isn’t just about clothes; it’s about creating a story, a vibe, and a legacy that stands the test of time....
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Fashion isn’t just about clothes; it’s about creating a story, a vibe, and a legacy that stands the test of time. And who better to do that than Sania Maskatiya, the crown jewel of Pakistan’s fashion scene? Stepping up the game once again, the brand has just unveiled its dazzling new flagship store in Lahore, right in the heart of the city’s fashion hub. The opening event was nothing short of fabulous, with socialites, patrons, and influencers flocking to celebrate this style sanctuary.
Marking 15 glorious years in the fashion industry, the new store is more than just a space - it’s a celebration of the brands journey from a budding brand to a fashion powerhouse. Designed to deliver the ultimate experience, the store beautifully blends tradition with modernity, showcasing everything from ready-to-wear to bridal couture, and even menswear, all crafted with the brand’s signature attention to detail and quality.
As Sania Maskatiya herself said, “Through time, Lahore remains one of the most influential fashion destinations in the country, and we’ve been pleased to be present in the city for over a decade. As we commemorate 15 years of fashion, we are excited to elevate our city footprint with a reimagined flagship store in Gulberg, allowing us to connect with our customers in a new space. This milestone reflects our ongoing commitment to push the boundaries of fashion and showcase Pakistani craft at every stage.”
Echoing the excitement, CEO and Co-Founder Umair Tabani added, “The opening of our new flagship outlet in Lahore is the perfect way to celebrate our 15 years and continue our journey of innovation and excellence. This new space embodies the essence of our brand while offering a fresh and contemporary shopping experience. We look forward to welcoming Lahore and celebrating this special milestone with all.”
Launched in 2010 by the dynamic duo, Sania Maskatiya and Umair Tabani, the brand has firmly established itself as a leader in South Asian fashion, renowned for its exquisite craftsmanship and captivating designs. From the runways of New York Fashion Week to solo trunk shows across the Middle East, the brand has taken Pakistani artisanship global, and this new flagship store is the latest chapter in their ever-evolving fashion narrative.
- You! desk
