Permanent jewellery is all the rage, not only in Pakistan but all over the world. This week You! takes a look at this popular trend and where you can find it...
beauty
Who doesn’t love dainty, shiny and beautiful things? But imagine this: wearing bracelets, necklaces and even rings that you don’t have to worry about wearing, or oxidising and especially losing. Now stop imagining because this is a reality, it’s called permanent jewellery and it’s as easy as it gets. Choose, click and forget about it. Permanent jewellery is custom-sized pieces of jewellery that is not attached with a traditional clasp, instead with a jump ring or is welded together, mostly worn around the fingers, necks wrists and the ankles. The reason they are called permanent is because they are worn continuously till whenever the user wants to keep them on, otherwise they cannot be removed on daily basis as one usually does. They are majorly found in three colours gold, rose gold and silver.
These trinkets are dainty, lustrous and absolutely divine, people wear them for multiple reasons as they can be meaningful for many, sometimes they are worn as a religious practice, for sentimental value like friendship bracelets and the most common way is for the aesthetics. Accessories always have a special place in the heart of countless women. When we hear permanent jewellery, we often associate it with piercings on the face and body but now because of the latest trends, it has a completely different interpretation. Permanent jewellery that is worn around the neck, wrists and ankles is also called ‘infinity jewellery’ or ‘zapped pieces.’
The Cartier Love bracelet, designed by the visionary Aldo Cipullo in 1969, was the first notable piece of permanent jewellery. Fast forward to 2017, when The Catbird boutique in New York unveiled its own contribution to the genre: The Forever Bracelet, a welded marvel intended for constant wear. This introduction ignited a cultural wildfire, propelling the Forever Bracelet to rapid popularity.
The Catbird in New York City can be credited as the pioneering force behind the concept of ‘zapping’ jewellery together, a technique that swiftly captivated audiences worldwide. As the trend traversed the globe, it found its way to Pakistan, where Maria Khan Yousufzai, a budding entrepreneur with a passion for jewellery-making since childhood, seized the opportunity to establish her own namesake brand, MKY, in 2019, situated in the bustling city of Lahore.
Maria’s journey with MKY traces back to her youthful experimentation, laying the groundwork for what would become a flourishing enterprise. What began as a hobby swiftly transformed into a full-fledged passion project as she crafted unique, personalized pieces for herself, her loved ones, and her growing circle of admirers. The allure of these bespoke creations, adorned with ever-lovely chains and initials, quickly gained momentum.
From its modest origins in a Lahore shop, MKY expanded its footprint, setting up shop in Karachi as well. In doing so, MKY not only elevated the jewellery business to new heights but also reshaped prevailing trends.
Maria’s delicate and graceful designs stood in stark contrast to the chunkier, more traditional styles that had long dominated the market, sparking a shift in consumer preferences towards elegance and refinement.
MKY’s influence rippled across the industry, leaving an indelible mark on the landscape of contemporary jewellery design.
The jewellery at MKY is expertly designed and artfully crafted by artisans who use high quality laser to get the extremely detailed and fine cuts.
The motto of MKY is jewellery to be worn, to be lived in and to be enjoyed. Small and stunning, these pieces become a part of one’s personality as they add sparkle to not only your everyday outfits but a something special just for yourself.
Permanent jewellery, while stunning, demands upkeep. Versatility matters, as it should complement various outfits. Comfort is key, considering it’s worn daily. Test for potential discomfort or allergies before committing.
Infinity jewellery, whether metal, silver, or gold-coated, needs regular cleaning and care to maintain appearance and hygiene. Avoid contact with chemicals, perfumes, and alcohol to prevent damage. Remember, it’s a long-term commitment, so consider future style evolution. Go forth and charm yourself!
