As the festival unfolded, it became clear that it was more than just about the films - it was about the people behind them, their stories, and the connections they made....
entertainment
Filmmakers, actors, and movie lovers from all corners of the globe came together to revel in the enchanting world of cinema during the recently concluded 77th Cannes Film Festival. This year, animation stole the show, proving its ability to capture the hearts of audiences worldwide, regardless of age or culture. But beyond the glitz and glamour of the festival, Cannes also sparked meaningful conversations about important issues and celebrated the diverse voices shaping filmmaking today. As the festival unfolded, it became clear that it was more than just about the films - it was about the people behind them, their stories, and the connections they made.
One of the standout works showcased at this prestigious event was ‘The Chronicles of Umro Ayyar’ a 3D-animated masterpiece presented by Ingenuity Productions, a Pakistani animation studio. On the final day of screening, amidst the bustling digital corridors of the Cannes Film Market’s B2B video-on-demand service Cinando, the creators unveiled their labour of love to a global audience.
Haris Basharat, CEO of Ingenuity Productions, couldn’t contain his excitement at the online premiere of their film at the Cannes Film Market. For him and his team, it was a moment of immense pride to see their Karachi-based studio’s creativity shine on the international stage.
The film, inspired by the epic tale of Tilism e Hoshruba, took viewers on a thrilling adventure following the legendary trickster hero Umro Ayyar through time and various realms. But beneath the surface of fantasy, the story explored deeper themes of connection and overcoming selfishness, striking a chord with audiences of all ages.
In addition to this animated film, the production house is also hard at work on another 3D animated series titled ‘Science Voyagers’ which follows a curious boy on time-traveling adventures with history’s scientific greats.
The studio’s dedication to storytelling doesn’t stop there; they’ve also created two 2D animated series: ‘Aria and the Magic Jungle’ promoting environmental awareness, and ‘Yolki and Hatch’ nurturing childhood development.
“We wanted to shine a spotlight on the potential of the Pakistani animation industry on the global stage,” said Haris Basharat, highlighting his confidence in the universal appeal of their film’s stunning visuals and narrative.
Through their creative endeavours, makers like these continue to elevate Pakistani talent, enriching the global cinematic narrative with their unique voice and imaginative storytelling.
- You! desk
