Summery prints

wardrobe

The lawn craze is still on. This week You!

takes a look at some more brands that have recently launched their lawn collections...

A s the summer season continues, so does the launch of different lawn brands. The fact is, as the weather gets hotter, the demand for the easy and breezy lawn attire increases. But you can kill the heat and look great at the same time can’t you? Following are a few lawn brands that are in demand and offer trendy prints. Be sure to check them out, you might just find something that is perfect for your wardrobe.

The trendsetter

This month, the most adored brand in town launched its new summer collection. Wondering which brand we are talking about? Well, it is the hot selling ‘Sapphire’, of course. Last year this brand opened its first outlet in Karachi and caused a huge stir. Women of all ages rushed to the outlets to get their hands on their favourite kurtis and suit. This time round, the designs are better than the last year and are a must have for all women who want to stand out. The brand is known for their signature prints that are colourful, creative and distinctive. The Spring/Summer2016 Lawn collection titled Summer of Sapphire embodies the signature design philosophy and uses pastel hues, quality light weight fabrics and floral and feminine prints. The collection also comprises trendy silhouettes including rising hemlines and breezy wide leg pants, capris and culottes. The assortment has 18 designs in two colour-ways including two piece, three piece and four piece suits. Speaking about the collection, Creative Director Sapphire, Khadijah Shah said, “The collection is styled in a way that’s sure to kick start your summer wardrobe and make it your most fashionable ever.”

We give the collection a thumb up and suggest you give this store a shot before going anywhere else. You will definitely end up falling in love with one print or another.

The traditional way

Even though the stores are flooded with funky designs, we all just love to have a few classic prints in our closets don’t we? Well, we know just the place you can check out some traditional prints and patterns. Recently, brand ‘Oaks’ has opened up a new store in Karachi and launched their new lawn collection ‘Mausum Bahar Ka’.

The brand’s latest lawn assortment features some of the finest quality fabrics with stunning and sophisticated prints. Inspired by beautifully crafted Islamic ceramics and pottery, the collection showcases vibrant colours with floral and ethnic prints.

The collection includes three piece suits with Kashani embroidery, Persian inspired patterns and designs, as well as a collection of kurtis. So keep heading to the store to take home something new with each visit. What’s special about the brand? It is the elegance and the classical print factor. A perfect wardrobe is one that has a variety of designs and this brand will add a spark to your style.

Oriental prints

Another brand to have launched interesting designs this year is ‘Rani Emaan’. The brand is known for its oriental and feminine prints and their design philosophy is to create fashion for the modern Pakistani women. This is done by juxtaposing oriental and western cuts, hence creating something unique. The brand offers a wide variety of prints and outfits ranging from casual to formal. Moreover, the assortment is of pure fabric and the embroidery is done with the most intricate needles, creating beautiful patterns. Italian digital printing machinery has been used to create exclusive designs.

Recently, the Rani Emaan collection was launched with a bang in an event held in Islamabad that was organised by Rezz Aly Shah. Many fashionistas and models were present at the event including models Cybil, Rachel, Rubya and Farwa.

So, what are you waiting for girls, head out to the outlets and shop till you drop!

Floral print by Sapphire