One of the reasons of the series’ popularity is its very handsome hero Burak Özçivit...
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With sleek direction, captivating stories and wonderful performances, Turkish dramas are here to stay. These days Pakistanis are obsessed with ‘Kurulus: Osman’ – a mega hit Turkish series. One of the reasons of the series’ popularity is its very handsome hero Burak Özçivit.
Burak has gained worldwide fame for his lead role in the sequel and recently visited Karachi, which has taken fans by a storm. He had been hyping the trip on his social media and had announced his arrival prior to his followers.
Burak’s visit to Pakistan was not without a purpose. He was here in connection with launching of his perfume ‘Ruler’ in collaboration with J.
The brand has a successful history of collaborations with major stars, and the latest partnership with Burak Ozcivit is yet another feather in its cap.
The actor has excelled in the on-screen portrayal of a ruler, effortlessly combining an aura of authority with charisma.
His confident demeanour, dignified persona and strong screen presence have all been a source of inspiration in the designing and naming of the ‘Ruler’ perfume.
The launching ceremony was a star-studded affair. The ambiance was created brilliantly - keeping the theme of the fragrance bottle and Burak’s character in epic serial ‘Kurulus Osman’ in mind. No doubt the décor was in sync with the occasion.
The colourful event was attended by who’s who of the media fraternity and showbiz big wigs like Humayun Saeed, Adnan Siddique, Aijaz Aslam, Shaista Lodhi, Javeria, Saud, Nida Yasir, Yasir Nawaz, Javeria Abbasi and Mohib Mirza. The event was hosted by Azfar Rehman and Anoushey Ashraf. The red carpet was the most happening area, where everyone was eager to have a click with the Turkish heartthrob.
“Our initiative to associate popular and well-known faces with our products, which makes us stand out in this competitive market,” elucidated Sohail Hamid Khan, Managing Director, J.
“Encased in a black horse-shaped bottle, which is the symbol of luxury, authority and power; this fragrance captures the essence of Burak’s unwavering determination, power and charisma. ‘Ruler’ is mirroring a fearless approach to life, making it a captivating scent for those who desire to emulate their charismatic aura.
It’s not a just a perfume; it’s an expression of a dynamic personality, leaving an indelible trail of mystique and allure, befitting a true Ruler,” expressed Muhammad Amir, Creative Head of J. Fragrances.
The evening ended on a lavish note, where a scrumptious cuisine was served to the guests. Kudos to Tehmina Khaled of Take II for organising such a beautiful event.
-You! desk
