This week You! takes a look at some of the most popular summer 2023 makeup trends…
makeup
Along with warmer weather and longer days, summer brings a multitude of new style inspiration, whether it is adding ombré highlights to your hair or stepping out of your outfit rut. For beauty enthusiasts, it’s also a fun time to test new makeup. Queue a bright bold lip, some extra sweeps of blush, and colourful eyeliner. The season’s hazy sunny days will motivate you to step up and dabble in seasonally-appropriate shades, or even revisit a retro look, like the cat eyes seen at this year’s award shows and on the ramp. In fact, the biggest summer 2023 makeup trends are all about experimentation with bold colour and finding new ways to utilise familiar products. From blush to eyeliner, getting creative with how you apply various products is the key to nailing the season’s top looks. Let’s take a look at what’s new in summer makeup this year…
One easy switch to instantly add a refreshing look is to swap out your regular black liner for a colourful alternative. Expect to see more pastels and neon sketched across lash lines, or full-out bright colour pop eyeshadows. It’s a statement, but paired with more minimal, everyday makeup look, it can be more low-key and wearable. Much like spring, this summer’s makeup colours are taking a cue from the elements of the season – especially when it comes to eyeshadow shades. Utilising bright earthy hues like jade, sunny yellow, or peachy oranges, you can easily create a dreamy look while keeping your makeup routine low-maintenance and lightweight.
It’s okay to glow during the summer. Often people will try to control the humidity and shine too much – but it looks more natural to go with the glow and embrace it. Play with glowing foundation, cream blush, cream eyeshades and satin lips which wears more beautifully through the heat. If you are wanting to skip the foundation for summer all together, a glowing powder can work well and is a snap to apply. Effortlessly dewy skin is something many of us aspire to have, which makes it even more beneficial that the look is trending for summer 2023. It isn’t a new trend, but advanced technologies in skincare and new makeup innovations make it easily achievable for those who aren’t into makeup.
Glazed lips
It’s probably no surprise that glazed lips are one of summer’s most popular trend – because no season works with a glossy wash of colour more perfectly than the sunshine season to really set off that glassy shine. Dewy skin begs for glistening lips and this summer, the look is magnified with juicy colours that will enhance your natural lip colour. The key to nailing this look is to choose glosses or balms that yield glassy shine sans the stickiness. On your hunt for the perfect product, keep an eye out for formulas that include nourishing ingredients like natural oils or peptides, along with easy applicators that will allow for an effortless look in a quick swipe or two.
Our obsession with the ’90s lives on with bold lip liner continuing to have a moment. A swipe of hot pink liner (or your shade of choice) brightens everything up in such a fun, summery way. Bold and bright colours, like electric pinks and oranges with glossy finishes, are trending. With a bright lip, keep the rest of your makeup light and soft for a polished look. A well-groomed brow, a coat of mascara on the lashes, and a sculpted cheek is the perfect backdrop for a deep, bright, or bold lip. It’s the perfect way to add colour while keeping the lips moisturised and soft.
The smudgy eye looks that were seen on the runways will also be a top trend this summer. Now’s the time to lean into imperfectly lined eyes with deep brown and intense black shades. When worn on both the top and bottom waterline, it makes all eye colours pop and serves as a great base for smokey brown eyeshade. To apply, simply smudge a black eyeshadow stick along your top and bottom lash line, then blend the edges with a pencil brush for the perfect summer-smudged smokey look. Fluttery lashes and nude lips complete the look and are guaranteed to make your selfies pop off.
Summer months provide the perfect opportunity to be more playful with your beauty look. Blush trends are highly seasonal because the product is meant to mimic a natural flush which can vary with changing temperatures. This season’s biggest switch up is where the blush should be applied. Instead of beginning on the apples, start more up on the under eyes before draping down the cheeks, it’s a fresh way to wear blush, and it brightens the face. To get the look, use powders or lightweight cream formulas that can easily be applied to the different areas of the cheek. The placement is what really sets sun-kissed blush apart from other blush trends circulating right now, which focus on lifting and sculpting.
Blush isn’t the only makeup product that gives your complexion an instant pick-me-up. Bronzers are the best way to get a gilded sun-kissed look without actually damaging your skin. This summer, the healthy golden glow will become even more popular thanks to diverse releases from big-name brands. It’s easy to apply, just grab your favourite cream bronzing stick and get to blending. Take it across the high points of the face, mix it with moisturiser, or use on the body. A sweep of one of the best bronzers on the high points of your face creates subtle definition (hello, cheekbones) while also adding a beautiful, all-over warmth that will trick people into thinking you just got back from vacation - minus the sun damage.
While not a trend - red lipstick is to beauty what the black dress is to fashion; a classic choice with enduring appeal - it certainly embodies a mood. Craving a bit of colour? It is all about incorporating pops of colour into your makeup look. Whether it’s red lipstick, blush, or eyeshadow - red is a fun and versatile colour that can be pulled off by many. Red lipstick is a statement for some and an everyday staple for others, is essential in everyone’s makeup collection. Find yourself a red that has a vibrant punch, is long-lasting, and complements your complexion.
