The newest addition to this list is the indie pop singer, Abdul Hannan, whose music has connected with the youth successfully....
chatter matter
The Pakistani indie music scene is not a new avenue, but it is a shorthanded one. In a country dominated by old-school music pioneers, newer Indie artists have become part of an increasing chunk of the music scene. The newest addition to this list is the indie pop singer, Abdul Hannan, whose music has connected with the youth successfully.
The singer, who is relatively new but gaining popularity rapidly, has released 9 singles so far. He recently, performed at the TVC release of a popular biscuit brand. The event was filled with leading celebrities’ along with engaging activities and delectable snacks, but Hannans performance was the highlight of the evening. His soft and refreshing voice has a very sweet quality to it which matched the energy of the cool chilly evening. He made everyone croon along to his most popular hits.
The campaign launch was hosted by Patangeer. It was bolstered with Instagramable moments with different kinds of activities, booths and a snack bar.
The brand introduced a new concept ‘Blame the Bhook’, which talks about small slip-ups or wrong things one says at the wrong time. It captured this essence beautifully through their lead actor Wahaj Ali and actress Ramsha Khan.
The presence of celebrities like Ayesha Omer, Ushnah Shah, Urwa Hocane, Gohar Rasheed and a multitude of others clad in yellow, which was the theme, added to the fun vibes of the launch event.
Chief Marketing Officer, Rafey Zuberi, along with the main lead actor and actress - Wahaj Ali and Ramsha Khan officially launched the new TVC at the event, followed by a melodious performance by Abdul Hannan to wrap the event.
- Faiza M.
