Chatter Matter

 It’s magic!

Women usually obsess over branded bags, makeup, designer clothes etc. But the fact is that we tend to ignore what we are wearing under our chic outfits. Yes, we are talking about lingerie. If your lingerie is uncomfortable and doesn’t fit you right then of course you will not be comfy! Trust us, comfort is what you should aim for while buying undergarments - it has to be light and soft. Well, the good news is that recently, Triumph, the brand that has been producing intimate apparel since 1886, has launched a new product, the incredible Magic Wire bra, in an innovative manner with the theme of magic woven around it. The launch event, that was organised by Starlinks, was held at the Triumph store in Dolmen mall, Clifton, Karachi. Many female members of the press, social media and socialites attended the launch event that also featured a magic show to entice the guests. 

Magic Wire’s ingenious new cup design features a soft, flexible built in silicon wire that provides all the support of a traditional metal wire, without the discomfort and pressure caused by standard under-wired bras. This bra provides a perfect fit, flattering lift and a smooth, contemporary look. The range includes two styles - an all-over smooth option for total invisibility under fitted clothes, and more decorative 3D lace style with a matching brief.

Speaking on the occasion the Triumph spokesperson said, “The brand is constantly seeking new direction with innovative products in cutting edge design and features, based on years of research, using the latest technology - products like Body Make Up, Memory Cups, Cool Sensation and now Magic Wire, which have taken the Lingerie Industry by storm.”

Super soft and lightweight with a contemporary smooth finish and sensual appeal, magic wire has a fresh and feminine feel. So, if you are looking for a combination of extreme comfort, sensational fit and vibrant style, then this new range is the way to go!