Something very appealing is coming out this August and anyone curious about the fashion industry, is a member of the entertainment and/or fashion industry or just a reader, even the least bit, should look out for it.
A non-fiction effort and the first of its kind, according to a press statement, the book “is the brainchild of writer/journalist Mehr F. Husain and, a collaboration with the photojournalist, Saad Sarfraz Sheikh.”
The press statement further states, “Filled with first person narratives from the trailblazing designers and non-designers, fascinating anecdotes, stunning photography and historical archives, the publication delves into the heart of Pakistan’s history. Starting from partition, the book documents the journey of a people who sought to dress and adorn a new country, giving the Pakistani nation a multi-faceted identity that has remained unexplored…till now. Husain and Sheikh’s book goes beyond the aesthetics by gently uncovering a history, heritage and culture, and exposing the hidden beauty of a country and its people who have been maligned and misunderstood for far too long.” The book, which took two years to document and compile, is a “study of the pioneers of Pakistani fashion who came together to form what today stands as a multi-million dollar market.” Backed by stunning photography, the 200-page coffee table book should provide an insight into the inner working of Pakistani fashion, its origins and where it stands today. We’re already excited!
