Bringing together the top players from Pakistani wedding industry, The Wedding Atelier commenced yesterday at the Pearl Continental Hotel in Karachi and will come to an end later today. Organized by Sara Chapra of Carbon Events, the two-day wedding expo offers a luxury wedding guide to all brides and grooms-to-be by providing them an opportunity to meet industry insiders and gain first-hand knowledge.
The Wedding Atelier features 25 categories including beauty, jewelry design, invitation cards, decor, bridal and apparel, interior designing, photography and much more. Those who are showcasing at the event include the likes of Natasha’s Salon, Private Collection, The Karachi Candle Company, Kiran Fine Jewellery, RAKA Events, Aarij Hashimi, Esfir Jewels, Ammara Flowers and Yum by Amna to name a few.
Reflecting on the idea of putting up such an event, the woman behind the concept, Sara Chapra shared, “Through this grand wedding show, the idea was to break boundaries by providing wedding essentials and interactive sessions all under one roof. I am overwhelmed with the response we received on the first day. Seeing so many couples come in with their families, chit chatting with numerous experts and walking out of the venue all relaxed, felt nothing short of amazing.”
Apart from the showcase, the event also featured multiple panel discussions led by masterminds including Sana Hashwani and Safinaz Muneer from Sana Safinaz; Jeannette Faruque, owner of Fitness Studio X; Natasha Lakhani of Natasha Salon; jewelry designer Rehana Saigol and Dermatologist Dr. Tasneem Nakhoda.
Those who attended the display on the first day got answers to their concerns and queries related to wedding designs and dresses. Several brands offered prize draws while other treated the guests to complimentary spa services including blow dries and pedicures by Sara’s Salon and free makeovers by Ruqaiya Salon.
In the past, Carbon Events along with CEO/founder Sara Chapra have set up ‘Brides Through The Looking Glass’ installations at Fashion Pakistan Week and received critical acclaim for the unique concept.
At The Wedding Atelier, attendees can also witness Carbon Events’ Bridal Trend Forecast - Vision 2020, a mesmerizing set of installations that depicts future bridal trends. Prominent Pakistani designers, who displayed their garments and accessories as part of the Vision 2020, included names like Sana Safinaz, Sania Maskatiya, Tena Durrani, Nida Azwer, Zara Shahjahan, Deepak Perwani, Zainab Chottani and Talha Batla of Hilal Silk Palace.
The Wedding Atelier was enhanced by the participation of 116 vendors and there was certainly no shortage of inspiration at the event.