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Kim Kardashian announces to shut down her KKW Beauty
Kim announced that she would be temporarily closing down her lucrative KKW Beauty line to rebrand
By Web Desk
July 07, 2021
Reality Tv star Kim Kardashian has decided to temporarily shutting down her KKW Beauty with an aim to give the brand a 'modern, innovative' makeover.
Taking to Twitter on Tuesday, the 40-year-old star announced that she would be temporarily closing down her lucrative KKW Beauty line to rebrand.
The KKW Beauty website will go dark on August 1st and return 'under a completely new brand with new formulas'
There reports and speculations that Kim was revamping due to her divorce from Kanye West and will be dropping the 'W'.
Kim Kardashian sold a 20% stake in KKW Beauty to Coty back in January for $200M and the deal helped push her over the threshold into becoming a billionaire.
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