AI clone of Mark Zuckerberg? Meta bets big on ‘personal superintelligence’

Meta is on the path of building a photorealistic, AI-powered digital twin of Mark Zuckerberg to interact with employees, signalling a major shift in the company’s internal operations.

According to source privy to the matter, the project is based on $1.6 trillion worth investment, aiming to develop a 3D version of its CEO that can provide feedback and engage in real-time conversations.

As reported by the Financial Times, the Meta chief is personally supervising the development, testing, and training of his AI clone.

As per sources, the digital counterpart is being trained on Mark Zuckerberg’s mannerism, like how he speaks and acts, and his publicly available statements.

Moreover, Zuckerberg’s recent thinking on company strategies will be integrated in this clone, making staff more comfortable and connected to the AI counterpart.

This Zuckerberg character is being built by training a model on the CEO’s vocal patterns and physical likeness.

This new project is in its early stages. It is different from another project Mark Zuckerberg is working on: a "CEO agent" designed to help him with his job by doing things like finding information quickly. The Wall Street Journal was the first to report on that "CEO agent" idea.

The CEO agent is also meant to accelerate the pace of work, help decision-making, and make coordination easy and seamless by eliminating layers from organizational structure.

The development of AI characters is a part of Meta’s multibillion-dollar drive to develop “personal intelligence”, aiming to compete with tech rivals including Google, Microsoft, and OpenAI.

Earlier this week, Meta unveiled Muse Spark, a cutting-edge AI model equipped with advanced capabilities which is designed to use in areas such as visual understanding and health reasoning.

If this project proves successful, the technology could eventually be introduced to content creators and influencers, allowing them to boost their digital presence through personalized AI clones.