Ali Fazal and Richa Chadha launched their production company by the name 'Pushing Buttons'.
The duo made the announcement while sharing their debut project titled Girls Will Be Girls, which is a women-centric film.
The power couple launched the company with an aim of providing support to filmmakers struggling with financial limitations.
Recently at a press event, Ali and Richa addressed the source of financing their joint venture.
The Fukrey actress revealed that they initially asked others for money, but eventually managed after breaking their fix deposits (FDs).
"We are all from a country that is famous for its jugaad (quick fix); its ability to figure out a way to get things done. Honestly, we asked for money from here and there, and even broke our FDs to fund Girls Will be Girls. But we managed."
The Heermandi actress went on to say: "For instance, this film was edited in France. It received a grant because of the core idea of the film.”
Girls will be Girls, before releasing on Amazon Prime, premiered at multiple film festivals including the 2024 'Sundance Film Festival', where it also bagged two awards.
'Pushing Buttons’ debut project is directed by Shuchi Talati. The film received much appreciation from numerous celebrities including Aditi Rao Hydari, Hrithik Roshan and Priyanka Chopra.
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