Zara, Mike Tindall excel in strategic partnerships: 'I’m safe'

Zara and Mike Tindall have built a £30 million fortune through savvy brand partnerships and business ventures. 

Queen Elizabeth II’s eldest granddaughter, Zara, has reportedly earned around £15 million from her business endeavours, while Mike is believed to be the fourth-highest-earning former rugby international in Britain, reported GB News.

The 43-year-old Olympic silver medalist is a partner with numerous major companies, including Land Rover, Rolex, Samsung, and the investment firm Artemis. She’s also said to have earned £500,000 from her longstanding association with sportswear brand Musto.

Earlier this month, despite suffering a dramatic fall while competing at the Burghley Horse Trials, Zara continued to fulfill her commercial commitments by launching a rugged, chic winter coat line for one of her sponsors. 

At the launch event for Musto and Fairfax & Favor, she expressed confidence in the £400 coats, saying: "I’m safe in the knowledge that I’ll stay warm and dry when it inevitably rains."

Meanwhile, Mike has amassed millions from various ventures, including his appearance on I’m A Celebrity… Get Me Out of Here, where he finished fourth in 2022. 

Zara is represented by Sports & Entertainment Ltd (SEL), an Australia-based talent agency founded by James Erskine, who previously managed the equestrian career of Zara’s father, Captain Mark Phillips, Princess Anne’s former husband.

Zara has been a brand ambassador for Land Rover since 2006, a partnership reportedly worth £200,000 annually—the same year she was named BBC Sports Personality of the Year. She also became a "testimonee" for Rolex in 2006, earning an estimated £100,000 per year.

Sources close to the couple emphasize that they have always been diligent in ensuring they pay their own way, taking no money from the public purse. Royal insiders argue that it is unrealistic to expect non-working royals to entirely distance themselves from their family connections.