Princess Beatrice and Princess Eugenie, the daughters of Prince Andrew and Sarah Ferguson, are charting distinctly different courses within the royal family.
According to PR expert Rochelle White, Beatrice prefers to stay out of the spotlight and maintain a low profile, focusing on her personal privacy and avoiding public scrutiny.
In contrast, Eugenie is embracing her royal status with a more open approach.
"Eugenie understands and leverages her position to enhance her personal brand and engage with various projects," White explained.
"She aims to be relatable and accessible, mirroring her mother’s public persona."
Although the princesses do not serve full-time for King Charles III, their roles have become increasingly significant.
The royal family, facing challenges to its reputation, reportedly looks to Beatrice and Eugenie to help restore and enhance its image.
Fellow PR expert Laura Perkes noted, "The royal name has been affected by recent controversies involving the Sussexes.
It's crucial for the family to adapt and improve their public perception to remain relevant."
PR expert Laura Perkes proposes that Princess Beatrice, Princess Eugenie, Zara Tindall, and Lady Louise Windsor should be promoted to full-time working roles.
"Each of these women serves as a role model, focusing on meaningful projects that resonate with the public," Perkes explained.
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