Bella Hadid has recently decided to hire lawyers against Adidas following her removal from the 1972 Munich Olympics campaign.
The source spilled to the US WEEKLY, “Bella is going to take legal action against Adidas for their lack of public accountability for putting out a campaign that would associate anyone with the death and violence of what took place at the 1972 Munich Games.”
The source noted, “Violence is not consistent with Bella’s views.”
The source revealed that Bella expressed her disappointment with Adidas because “they would reference the 1972 Olympics without recognising the historical context beforehand”.
The brand alleged that any connection made between the campaign and the tragic 1972 event was “completely unintentional”.
The shoe company apologised for the advertisement and said that they are “revising the remainder of the campaign”.
In a press statement, the company said, “We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused.”
“We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do,” shared the shoe company.
The commercial, which was for the SL72 trainers, opened up that Bella was featured sporting the sneakers while holding a bouquet of flowers as she stood in front of a red backdrop.
For the unversed, the 1972 Olympics was remembered for a tragic massacre that happened on September 5 of that year.
The outlet previously reported that eight members of the Palestinian Black September militant group took 11 Israeli athletes and coaches hostage, with all victims being killed.
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