Inside Jisoo's latest million-making campaign

BLACKPINK’S Jisoo recently collaborated with Self-Portrait through an exciting campaign, sporting the brand’s spring-summer collection 2024.

Reaching another spectacular feat as the face of the same brand, Jisoo proved her influence having Self-Portrait obtain big numbers in just 48 hours.

In the campaign that followed, Jisoo set record straight in a bright pink dress with black details and delicate floral embellishment.

Her look was finished subtle eyeshadow and a glossy lip.

The BLACKPINK member became the first musician to be the face of Self-Portrait, after a star-studded line-up, including supermodels like Emily Ratajkowski, Gigi Hadid, Irina Shayk, and Bella Hadid.

The campaign broke the charts, making its way to huge advertising billboards in several key countries where people took photos.

As a result of the diva’s global influence, Self-Portrait obtained a whopping $2.7 Million in media impact value (MIV) in the first 48 hours.

According to Launchmetrics, the brand’s official Instagram post collected a staggering $590.000 USD in MIV.

Launchmetrics took to X, formerly known as Twitter to confirm the news, noting: “#JISOO's campaign with Self Portrait has generated over $2.7 million in Earned Media Value.”

Marking their massive positive impact on the media together, the K-pop idol’s fans took to social media to commemorate Jisoo's success as the most renowned face in the world.

A fan commented: "The goddess herself has spoken, we must love this brand now."

With another chiming in, adding: "Oh my god these dresses look so beautiful on your figure Jisoo and such beautiful colors."

A third gushed over her looks, adding: "I've looked at all the images and they're gorgeous. I want to have these things for myself."