On Friday morning, makeup mogul Kylie Jenner introduced her inaugural perfume, named Cosmic, following a day of anticipation-building teasers.
Taking to Instagram, Jenner highlighted the distinctive oval-shaped bottle with a round top, alongside ethereal photos capturing her in a serene white look with her signature jet black hair pulled back.
In the images, she appeared almost meditative as water cascaded over her face, adding to the mystique of the fragrance's unveiling.
Accompanying the visuals was a caption that read, "She's cosmic, introducing Kylie's debut fragrance coming March 7," marking Jenner's foray into the fragrance market.
This move follows the footsteps of her sister Kim Kardashian, who previously operated a fragrance line under KKW Perfumes before discontinuing the brand.
Introduction of Cosmic follows closely on the heels of her recent venture into fashion with Khy, launched just months ago.
Last week, she unveiled the spring collection, Drop 004, which showcased lighter designs compared to her previous predominantly black fall 2023 collection.
Jenna Ortega's custom gown steals the show at 'Beetlejuice Beetlejuice' premiere
Inside two feuding brothers Prince Harry, Prince William's latest UK reunion
Prince William and Prince Harry shared the same roof for a key event in the UK
Sabrina Carpenter's ex Barry Keoghan finally breaks silence on her latest album amid split woes
Ben Affleck and Jennifer Lopez's divorce gets messy
Kim Kardashian showed off stunning fall transition