As the news surrounding Britney Spears sparked widespread discussions about accountability in the entertainment industry, Justin Timberlake found himself facing renewed scrutiny and questions regarding his past actions.
Many began to reflect on how Timberlake had seemingly thrown his ex-girlfriend under the bus for years, particularly in the aftermath of the infamous Super Bowl halftime show incident where Janet Jackson faced significant repercussions while he emerged relatively unscathed.
Further exacerbating the public's perception were incidents like when his friends produced a wedding day video involving unhoused individuals for him and Jessica Biel.
Timberlake's belated and seemingly insincere apology, delivered in a shared social media note addressing both Spears and Jackson, did little to assuage mounting concerns.
It's notable that singer's career had already begun to falter before the resurgence of scrutiny surrounding his past behavior.
His album Man of the Woods received criticism from both critics and audiences alike, failing to match the success of his previous endeavors.
The album's attempt to return to his roots felt contrived, with singles like "Filthy" failing to resonate with audiences.
In contrast to artists like Taylor Swift and Lady Gaga, who have managed to maintain their fan bases and public image despite occasional setbacks, the singer's career appeared to be on a downward trajectory reminiscent of Katy Perry's.
Once reliant on hit singles to maintain his status, Timberlake's inability to sustain momentum led many to question the longevity of his reign in the pop music scene.
During his time out of the public eye between the release of Man of the Woods and the emergence of the #FreeBritney movement, Justin presence was mostly limited to his involvement in the Trolls movie franchise and allegations of infidelity towards his wife.
However, he began to resurface alongside his former NSYNC bandmates, ostensibly to promote their reunion for the Trolls franchise but also seen as an opportunity for Timberlake to orchestrate his solo comeback.
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