Woman steals 65 tumblers worth $2,500 as Stanley Cup craze continues

In a new episode of the Stanley Cup mania, a 23-year-old California woman was recently arrested for stealing 65 Stanley tumblers worth approximately $2,500, USA Today reported.

The Roseville Police Department, in an update on social media, said that the officers received a shoplifting complaint from the staff of a retail store near Roseville, 20 miles northeast of Sacramento, on January 17.

"Staff saw a woman take a shopping cart full of Stanley water bottles without paying for them," police said. "The suspect refused to stop for staff and stuffed her car with the stolen merchandise."

Later, as the suspect's vehicle entered a nearby highway, an officer spotted it and initiated a traffic stop, police said. When officers searched the vehicle, they recovered 65 Stanley cups "valued at nearly $2,500".

The unidentified woman from Sacramento was arrested for grand theft. A spokesperson of the Roseville Police Department told the reporters that the case is pending in Placer County Superior Court.

What is the craze behind these Stanley tumblers?

Stanley’s 40-ounce Quencher cup gained rabid popularity for its candy-like array of colours and its ability to keep beverages hot and cold for long periods.

Once the cups took off on social media, Stanley’s annual sales reportedly jumped from $75 million to $750 million in 2023 alone, CNN reported.

The secret behind the cup's popularity is good marketing, mainly to women, through social media. However, the question remains, why are people going crazy over a simple cup?

According to, Charles Lindsey, associate professor of marketing at the University at Buffalo School of Management, it’s human nature to want something new.

"The fear of missing out is an especially powerful psychological tool," he says, "and we see it affect everything from financial markets to, yes, cups."