Selena Gomez found herself at the center of a social media storm after an Instagram post linked to her Hulu series, Only Murders in the Building, was abruptly removed from her profile.
Accusations arose from some of her followers, alleging a breach of SAG-AFTRA strike rules.
The now-deleted post seemed innocuous at first glance - a video apparently from the set of the comedy show with Gomez tagging the official Instagram account of Only Murders in the Building and captioning it with "Missing and wanting."
Remarkably, the post garnered over 1.1 million likes in just 15 hours before its removal.
As the controversy brews, many of Gomez's followers have accused her of crossing the picket line, with one follower dubbing the post "tone deaf" in the midst of ongoing strikes.
The crux of the issue hinges on SAG-AFTRA's stringent strike rules, which explicitly prohibit members from promoting their work through press interviews or social media posts during an ongoing strike.
While Gomez neither verbally endorsed the series nor urged her followers to watch it in the caption, the tagging of the official Only Murders account led some to assume the video's connection to the Hulu show.
Robert Pattinson and Colin Farrell are set to reunite in 'Batman 2'
Ben Affleck feels good about himself after spending time with THIS person
Princess Kate beams with joy after receiving a new title
King Charles appears to react to grandchildren Prince Archie, Princess Lilibet new tradition
Sandra Bullock ready to move on with her love life after Bryan Randall death
Travis Kelce, Taylor Swift finally join names to mark relationship milestone at Christmas