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Wednesday September 11, 2024

Justin Bieber calls out H&M for launching merch without his approval

Justin Bieber has claimed that H&M has launched a merch using his images and song lyrics without consent

By Web Desk
December 20, 2022
Justin Bieber calls out H&M for launching merch without his approval
Justin Bieber calls out H&M for launching merch without his approval

Justin Bieber has slammed the retail clothing company H&M for selling merch featuring his image and song lyrics.

The 28-year-old singer claimed that the items were released without his approval and voiced his concerns over the matter.

"I DIDNT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M," Bieber wrote in an Instagram Story on Monday adding that it was done "all without my permission and approval SMH I WOULDNT BUY IT IF I WERE YOU."

"The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDNT APPROVE IT DONT BUY IT," he emphasized in a second Instagram Story.

Bieber was referring to items that appeared online on H&M’s website including a tote bag, a sweatshirt, a sweatshirt dress and more. 

On a user's Instagram account that also shared images of some of the products, Bieber left the comment "When everyone finds out I didn’t approve any of this merch smh."

Billboard reached out to H&M for comment on Bieber’s allegation. "As with all other licensed products and partnerships, H&M followed proper approval procedures," a representative for H&M said in a statement via email Monday night.