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Wednesday November 27, 2024

Yeezy resale market shot up, despite Adidas cutting out Kanye West

Adidas set to lose $246 million this year after severing ties with Kanye West

By Web Desk
November 06, 2022
Yeezy resale market shot up, despite Adidas cutting out Kanye West
Yeezy resale market shot up, despite Adidas cutting out Kanye West

Adidas cut ties with Kanye West's Yeezy due to anti-Semitic comments; however, that only boosted the shoe's resale market, according to NYPost.

"Right now, I have 10 Yeezys, but I had 40 or 50," Kelechi Asoluka, 33, told The Post. "The prices started going up like crazy, and I started selling them. A few weeks ago, I sold Yeezys for as much as $800 a pair. I originally bought them for maybe $250 to $350 each."

The New Jersey-based personal trainer and sneaker restorer said he could have cash in more than the $10,000 he earned in the earlier few weeks.

"I thought prices would go up and then drop; that was why I sold them so fast," Kelechi said. "But I kind of messed up. I sold my Yeezy 750s for $800. Now they're going for $1,000 to $2,000. I'm pissed."

According to Wall Street Journal, the "market has been going insane" since Adidas canceled Ye's Yeezy; its prices jumped more than 20 percent.

"Recently, [West's] stuff was not doing as well as it had because it was just becoming another tennis shoe," reseller Isiah Davis-Jackson, who has $30,000 worth of Yeezys, told The Post. "Now, because people think he's done, the shoes are back in style."

In the sneakers world, rarity is everything; the more limited an edition, the more it is in demand. "Every few years, Kanye and Adidas would do reissues," Kelechi said. "So you never knew when [a model] would come back" — potentially decreasing values. He said that even the most popular Yeezys "are definitely not coming back."