KARACHI: Jubilee Life Insurance has been awarded with two major awards for the 3rd year in a row at the Pakistan Digital Awards Ceremony 2021, a statement said.
The campaign for HBL PSL Season 5 bagged the main award in the category of ‘Best Digital Campaign of the Year (Small Budget)’, while their campaign Befiker Lounge bagged the second award in the category of ‘Best Social Media Campaign (Facebook)’. At the heart of both campaigns from Jubilee Life were the faces of the brand, Befiker Bilal Ashraf and Fawad Alam, with Bilal being present at the ceremony to receive the award along with the brand team.
Pakistan Digital Awards are known for recognising brands for their unique and out of the box ideas. The awards identify campaigns which are able to effectively target audiences and engage with them. The criteria for judging each nomination involves a strict and transparent evaluation process, which analyses the campaigns for their effectiveness and results.