shopping
If you are a makeup lover residing in Pakistan, then you must be familiar with the exhausting task of getting your hand on the new makeup releases. While we do have a few brands here, most women have to rely on ordering products online.
Recently, Dolmen Mall along with top-notch beauty professionals took over Karachi this month with their banner campaign ‘Beauty Inside Out’. This seven-day celebration of beauty showcased emerging beauty trends, the latest in skin care and beauty innovations. It also featured the most sought-after beauty brands; bringing together the field’s top aestheticians to collaborate, share information and engage consumers.
The best about part this is that beauty conscious customers would no longer have to depend on unreliable online sellers as ‘Body Shop’ introduced ‘Color Pop’ in Pakistan. Moreover, JLo fans are now be able to grab themselves products of ‘Jennifer Lopez by Inglot collection’, which is exciting for fans and makeup geeks alike. This was also an opportunity for brands to highlight their unique offerings; so there was simply a plethora of options for the customers to explore and shop from.
Dolmen Group’s Director Marketing, Ms. Anum Nadeem, had taken a personal interest in the campaign and sees beauty within people from all walks of life. Sharing her views on beauty and her take on ‘Beauty Inside Out’ she said, “As women we love looking our best that is something we all strive to achieve. This event in particular is very exciting to me because we have amazing line-up of beauty brands, professionals and most importantly we have accessibility to our audience. I had so many friends and family who were surprised that many products they waited to buy from foreign countries are now available under one roof.”
Furthermore, highlights of this special event included exclusive offers; specials from its extensive line-up of professional beauty brands, a non-stop schedule of celebrity visits, a range of free makeovers, master classes for makeup and grooming, discounts at salons, and multiple digital competitions - aimed at providing a national platform to customers for them to display their skills and chances of winning exciting giveaways.
There was definitely a lot to look forward to. Here’s hoping that we see more of these events soon...
–– A. Jafri