Meghan Markle has undergone a significant "shift" in her focus as she strives to "remain relevant" in the public eye.
According to PR expert Caitlin Jardine, social media expert at Ellis Digital, noted that since Meghan's departure from royal engagements, there has been a noticeable shift towards a more lifestyle-oriented brand.
"Since her departure from royal engagements we have already seen a shift to a more lifestyle brand, her Netflix show just one example of the media opportunities that have come her way," Jardine explained to GB News.
Meghan has recently released a new Netflix show and brand focused on lifestyle and cookery, which Jardine believes is a strategic move to keep her audience engaged.
"She should continue to get involved with these to keep her audience engaged, and use a strong digital presence to remain transparent about her life but without seeming that it is an overly calculated or coming from a place of insincerity," the expert advised.
Since stepping back from their royal duties in January 2020, Meghan and her husband Prince Harry have pursued separate projects to connect with their target demographics.
While Prince Harry has focused on philanthropy, Meghan has explored her passions for cooking and gardening.
Jardine emphasized the importance of Meghan aligning her brand with her core following to ensure long-term relevance. "This meaning that she should be selective with her future projects and opportunities that may be presented to her moving forward, and only engage with those that continue to align with her brand being aspirational but accessible," Jardine said.
The expert also highlighted the value of Meghan showcasing her commitment to meaningful projects. "As a modern thought leader and public figure, continuing to highlight her commitment to meaningful projects that she is passionate about ,will allow her to remain relevant in the long term."
Jardine concluded by stressing the importance of authenticity and impactful storytelling in Meghan's future endeavors.
"By focusing on authenticity, impactful storytelling and valuable working partnerships she can continue to develop her own brand an image beyond the royal controversy and negative press that has previously followed her."
The Duchess's foray into lifestyle projects began in 2016 with the launch of her personal blog, "The Tig," which covered topics such as food, travel, fashion, and beauty.
Although she shut down the blog after becoming a royal, Meghan has now resumed her focus on lifestyle projects, including the Netflix series With Love, Meghan, which is set to return for a second series later this year.