KARACHI: On the National Day of the Kingdom of Saudi Arabia (Sept 23), Pakistan International Airlines (PIA) has announced a new partnership with Funadiq Travel & Tourism Services, the official marketing representative of the Saudi Tourism Authority in Pakistan. The two organizations signed a memorandum of understanding (MoU) aimed at enhancing tourism and air travel between Pakistan and Saudi Arabia.
The collaboration seeks to position Saudi Arabia as a premier tourist destination for Pakistani travellers through a series of joint marketing initiatives and co-branded travel packages. The partnership aligns with Saudi Arabia’s Vision 2030, which emphasizes sustainable tourism practices.
At the signing ceremony, PIA’s CEO AVM Amir Hayat said, “This partnership reflects PIA’s commitment to providing enhanced travel experiences for our passengers. By working with Funadiq and the Saudi Tourism Authority, we aim to make travel between Pakistan and Saudi Arabia more accessible and enjoyable for our customers.”
Funadiq’s CEO Mohammad Salman Arain expressed enthusiasm about the partnership, saying, “We are thrilled to join hands with PIA in promoting Saudi Arabia as a world-class destination. Together, we will ensure that Pakistani tourists enjoy seamless travel experiences while exploring the rich cultural and historical heritage of Saudi Arabia.” This partnership is expected to strengthen the relationship between Pakistan and Saudi Arabia, enhance tourism potential and create new opportunities for collaboration in various sectors.