The Princess of Wales captivated our attention as she arrived at the Royal Box on Centre Court for the Wimbledon men's singles final last Sunday.
It was only Kate's second public appearance following abdominal surgery and preventive chemotherapy for cancer.
For the occasion, Kate chose Safiyaa's 'Cecilia' dress, a stunning piece made from lilac crepe in a flattering fit-and-flare silhouette that complemented both her and Wimbledon's official colours.
However, Kate isn't the only royal admirer: Meghan Markle introduced the London-based brand in 2018, and it has since been embraced by numerous international royals.
Founded in 2011 by Daniela Karnut, a German-born designer who named the brand Safiyaa after her daughter, which means 'purity'. Perhaps it was this personal connection that drew Kate to the brand, considering her close bond with Princess Charlotte.
Alternatively, it could have been Safiyaa's affinity for vibrant colours and striking silhouettes that are sure to capture attention. Last November, Kate wore the brand's £1,745 'Destiny' dress to the Royal Variety Performance. The design featured a diamanté neckline, structured shoulders, and flared sleeves that swept the ground.
Interestingly, her 'Destiny' dress came in an alluring teal shade named Poseidon, matching Penny Mordaunt's iconic Coronation outfit. Kate received widespread acclaim for her bold choice, which marked a departure from her signature midi dress style.
She expertly accessorized the dress with J.Crew crystal and pearl earrings, a Jenny Packham 'Casta' lamé clutch, and Emmy London 'Rebecca' suede pumps - all of which she had worn before.
This outing came five years after Meghan wore Safiyaa for her own appearance at the Royal Variety Performance.