On Friday morning, makeup mogul Kylie Jenner introduced her inaugural perfume, named Cosmic, following a day of anticipation-building teasers.
Taking to Instagram, Jenner highlighted the distinctive oval-shaped bottle with a round top, alongside ethereal photos capturing her in a serene white look with her signature jet black hair pulled back.
In the images, she appeared almost meditative as water cascaded over her face, adding to the mystique of the fragrance's unveiling.
Accompanying the visuals was a caption that read, "She's cosmic, introducing Kylie's debut fragrance coming March 7," marking Jenner's foray into the fragrance market.
This move follows the footsteps of her sister Kim Kardashian, who previously operated a fragrance line under KKW Perfumes before discontinuing the brand.
Introduction of Cosmic follows closely on the heels of her recent venture into fashion with Khy, launched just months ago.
Last week, she unveiled the spring collection, Drop 004, which showcased lighter designs compared to her previous predominantly black fall 2023 collection.