Karan Johar recently promised his fans an action-packed starrer Yodha, featuring action scenes like no other.
The producer shed light on Sidharth Malhotra’s highly anticipated project, calling it a "special film" due to its intense mid-air turbulence scenes unlike anything seen before.
KJo revealed, while speaking at a launch event, that since the team was going to "put their all" into the film, it was crucial to "go all out" with the promotions as well.
The Kuch Kuch Hota Hai producer went on to add: "It's for us, beginning of a franchise, mid-air turbulence like you haven’t seen, mid-air action that you haven't seen. So, we thought if we are going to go all out with the film, we should go all out with the position."
Speaking on the promotions, Johar said that they decided to make grand arrangements to mark the beginning of a franchise, adding: "So that’s why we launched our poster many thousands of feet in the sky, precisely 37 thousand feet in the sky and we hope that everyone’s expectations are also sky high."
On February 29, the long-awaited trailer of the film launched on a flight for the very first time. The passengers were provided with tablets and headphones to enjoy the trailer.
The cast and crew were also in attendance alongside journalists, who were headed for the press conference.
Yodha is all set to hit screens on March 15.