Uber releases song to energise fans at WC

LAHORE: As part of its partnership with the International Cricket Council (ICC), Uber, the world’s largest personal mobility company, has released Way-O, Way-O, a song to energize fans at one of the world’s most anticipated sports tournaments - the ICC Men’s Cricket World Cup, 2019.

The rhythmic anthem is a cultural blend of harmonies, written by Sonal Dabral (Ogilvy) and composed, produced and curated by Michael (Mikey) McCleary. Promoting a truly global spirit of togetherness, acclaimed artists across five participating countries have put together Way-O, Way-O. The makers include Sanam, a popular Indian band known for its renditions of classical Bollywood songs, alongside other globally acclaimed artists such as Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group - Khayelitsha United Mambazo (South Africa). The song will be played on stadium screens during game breaks through the tournament. Sport and music have always evoked strong emotions and helped foster a global spirit of unity and togetherness. Uber’s Way-O Way-O ignites these passions to celebrate the Cricket World Cup and also gives fans something to cheer along their favorite teams.