trends continue, it may cause one billion deaths in the 21st century. Nearly 80 per cent of the world’s one billion smokers live in low- and middle-income countries. Tobacco users who die prematurely deprive their families of income, said Professor Ashraf.
He added that tobacco-related diseases kill 120,000 people in Pakistan every year — more than suicide bombing, road traffic accidents, honour killings and drug abuse combined. Tobacco is nothing but other name of disease, death and disability. Major tobacco related diseases are lung cancer, heart diseases, high blood pressure, bad breath, gum diseases, depression, thyroid disease, harmful effects on bones and teeth, impotency, baldness and infertility in women, he said while responding to a query.
He explained that there are more than 4,000 chemicals in tobacco smoke, of which 250 are known to be harmful and more than 50 are known to cause cancer.
Second hand smoke also causes serious cardiovascular and respiratory diseases, including heart disease and lung cancer. In infants, it causes sudden death. In pregnant women, it causes low birth weight babies, he said.
Talking of impact on economy, he said Pakistanis burn away over Rs60 crore daily on cigarettes alone and nearly equal amount on smokeless tobacco — Naswar, Paan, Pan Masala, Gutka, Mainpuri, and the like yet smoking is advertised as a pleasurable and ‘cool’ activity on shop-fronts and in youth magazines.
He added that TV drama serials also indirectly promote tobacco products. Although according to anti-smoking law, every owner, manager or in-charge of every place of public work or use must display a signboard at a conspicuous place, in and outside the premises visited by the general public, stating that the place is a ‘NO SMOKING ZONE’ and that ‘SMOKING IS AN OFFENCE’ but practically such signboard is hardly available at any public place including hotels and restaurants, said Professor Ashraf.
He is of the view that tobacco advertising ban in Pakistan at present is only partial. From TV and billboards, the advertising of cigarettes has shifted to street walls and tobacco selling shops. Tobacco industry is carrying out hidden promotional activities despite strict ban.
Research has shown that partial ban on cigarettes has no impact on decreasing the prevalence of smoking, he said.
To a query, Professor Ashraf said Pakistan needs a total ban on tobacco advertising if the country had to protect its youth from the hazards of smoking. Half measures are not enough. In addition to electronic and print media, ban should be extended on advertising smoking in dramas, movies, fashion magazines, billboards, fun fairs, musical concerts, sports, shops etc, he said.
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